Blogging is every important marketing
strategy for any online business whether small or large. Many if not all online
businesses involve in blogging for some reasons such as boosting SEO and
driving traffic to the website, improving on the customer relationship with
business as well as building a relationship with potential new customer,
creating brand awareness among other reasons.
Effective blogging requires that you write
very good pieces of articles which will leave your readers impressed; however,
in many cases we realize that blogging is affected by poor writing skills inmany instances. Of course it is certain that good writing skills will enable
you communicate with clarity to a larger audience.
Grammar and spelling
As a blogger you should be mindful of your
writing skills ranging from spelling, grammar and the flow of content. It is
vital for bloggers to note that whatever literature that goes live on the web
is for global audience and it is intended to communicate an important message
to the audience.
A bog article brimful of spelling or
grammatical errors does not only create poor first impression but it leads to
lose of sales for any business using blogging as a marketing strategy. Not only
to talk about a chock-full of mistakes, but even just a few of them will
instantly make your readers develop an instant negative mind about your brand.
Research shows that a spelling and grammatical errors on a commercial web page
may cause potential customers to doubt the credibility of the website and the
services and or products being offered.
How to avoid mistakes in your work
Well I will not concentrate here much as I
have prepared this for the next article which is going to be part two of this
piece. None the less let me tell you something briefly here;
In writing, it is very critical to have a
writing plan before you bring your laptop in front of you to type anything. I
have realized that the greatest mistake that writers make is to write direct to
their blog or website while generating the ideas. This is not a good writing
technique because always first copies can have many mistakes.
The very first step in writing is to
prepare yourself, choose a topic and plan for the content. The next step will
be writing the first draft, this should be done using MS Word first. After you
have written the first draft cross check your work very thoroughly for mistakes
before it is published online for your readers. Prepare the first draft. The
easy way of identifying mistakes in your work is by reading it sentence after
sentence. Do not be afraid of reading it loudly. After editing your work
carefully, you can then go ahead and publish it online.
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