There are so many businesses owned by immigrants
today around the world. We find people who are not nationals of a particular
country but running their enterprises and residing within that particular
country.
For example, it is estimated that over 80, 000
business enterprises owned by Turks are found in Germany alone and provide job
opportunities in German market. This might be because people from Turkey are
believed to be the largest ethnic group living in Germany.
Another example, can be of the many Indians living
and running businesses in East Africa. The earlier Indians that came to East
Africa came as labourers to the railway construction while others came in for
trade activities that took place at the East African coastal area.
The
Language Issue
But one can wonder what kind of languages are usedwhen transacting such business since effective communication is vital when
carrying out business issues. For example in Germany while the Turks mainly
speak Kurdish and Turkish, apart from the younger generation that goes to
German schools, the Germans on the other hand speak
German which is their official language since English is optional.
Then as for the Indians in East Africa, they might
use English since they too speak it as well as a certain percentage of the East
Africans but it is not satisfactory. This is because the Indians’ English is
heavily influenced by the accents of their native languages, making
communication with the average East African a problem.
How
to go about the Language Issue
For smoother running of such businesses owned by
immigrants, and the satisfaction of their customers, translation services
should be employed for easier and effective communication, and for fastertransactions as well.
Interpreters or multi linguists can be employed at
the business for the entire working time so as to bridge the gap between the
business and its customers. These interpreters may either explain the products
and their prices directly or they can interpret what the business owner has to
say to the customer and vice versa.
Then, they can hire translators to translate the
reading materials that describe the uses and advantages of their products.
These materials should be translated to languages understood best by the
audiences and customers.
For example, with the Turk businesses in Germany,
the brochures and other reading materials are to be translated to German and
maybe English so as to accommodate tourists, foreign students and other people
from the European Union may be.
Advantages
of such translation services to Immigration businesses
· Faster
business transaction
· Wider
market especially from foreign speaking people
· Effective
communication
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